Keynotes

Amy Friedlander-Hoffman
Senior Vice President, Programming
AT&T Operations
Amy Friedlander-Hoffman is the senior vice president, Programming, for AT&T Operations. As AT&T enters the video market to compete with cable and satellite, Ms. Friedlander will oversee interactive programming and convergence for Project Lightspeed, the initiative to expand the fiber-optics network deeper into neighborhoods to deliver AT&T U-verse TV, AT&T Yahoo! High Speed Internet U-verse Enabled and, in the future, voice over IP services.

Preceding AT&T, Ms. Friedlander headed a strategic consulting practice, Xanthum Partners, which helped clients from around the globe with content strategy, negotiation and acquisition, and programming and packaging development.

Ms. Friedlander was previously general counsel and senior vice president of business development for Intertainer, the first VOD service delivered over both broadband and cable, and helped the company raise more than $100 million from companies such as Microsoft, Comcast, Intel, Qwest, Sony, NBC and Thomson Consumer Electronics. She was responsible for negotiating content agreements with the major studios and programmers, distribution agreements with cable companies and telcos, and general technology ventures. In the business development role, Ms. Friedlander was responsible for international development and led her team to implement Intertainer’s strategy related to content distribution and software services.

Prior to her tenure with Intertainer, Ms. Friedlander practiced corporate law at Gibson, Dunn & Crutcher in Los Angeles.  

Ms. Friedlander holds a JD from the University of Chicago and a BA with honors from the University of Michigan.

Sheau Ng
Vice President, Consumer and Broadcast Technology,
Standard, and Policy,
NBC Universal
Sheau has been with the digital revolution from the start, contributing to MPEG, ATSC, DVD, and various technical standards activities. His career spans from compression research to product development in consumer electronics, semiconductors, and content/media industries. He was an contributing member of the Grand Alliance team, working at Sarnoff in late 80s. In early 90s, Sheau was part of Toshiba's DVD team, where he helped build the world's first DVD encoder. While at Toshiba, he also chaired the DAVIC 1.0 Technical Committee. Later, he was the architect of Philips first consumer HDTV on the ATSC market. At Philips, and later on at ATI, he was responsible for the software architecture of their DTV system-on-chip solutions. Sheau is now a vice president at NBC Universal, with responsibility in the areas of consumer and broadcast technology, standards, and policy. He chairs the Content Protection Task Group in the High-Definition Audio-Video Network Alliance (HANA). He is an active member at the CEA IPTV OCC, and many other industry groups. He is focusing his attention on making digital entertainment a worldwide reality. Sheau holds graduate degrees from M.I.T., and had done post-graduate work at Princeton University. He also attended the executive MBA program at INSEAD. He currently holds over 30 patents worldwide. He lives in Boston with his wife and two children.