Agenda

DAY 1 - Sept. 25, 2007

8:00-8:45 Registration and Breakfast

8:50-9:00 Welcome

Michael Stroud, CEO and Co-Founder iHollywood Forum

9:00-9:50 The Big Picture:
Everyone is getting into each other's business. What are the features in addition to television that will lead consumers to switch providers? What sort of bundled packages do consumers want? What sort of features and services will entice consumers?

Deanna Brown, President, Scripps Networks Interactive
Gene Pao, Vice President, Marketing & Business Development, Fox Television Stations Group, Fox Interactive Media
Walter I. Delph, Director FiOS TV Video, Verizon Communications
Shari Barnett, Director of Media Services, Microsoft TV, Microsoft Corporation
Diane L. Robina, President, Emerging Networks, Comcast

Moderator: Michael Stroud, CEO and Co-Founder, iHollywood Forum Inc.

10:00-10:30 KEYNOTE - IPTV: A New Frontier of Opportunities
IPTV is changing the television landscape in many ways... But the technology also opens up new opportunities for digital content and services beyond the TV. Hear a representative from AT&T - the only national provider to offer a 100-percent IPTV service - describe the status of the company's U-verse TV deployment and discuss how IPTV can take service providers, Hollywood and advertisers to the next level of entertainment services.

Amy Friedlander, Vice President, Programming, AT&T Operations

10:40-11:30The Content Guys:
Learn from the Content Creators Themselves and How They Position Their Offerings Across Multiple Platforms.
You've heard from the executives who run video-sharing sites. You've talked to the leaders of big content companies. Now let's hear from the video creators who are crafting short video series. Where do they want to distribute? What's important to them in various distribution venues?

Jim West, President, Faith TV
Don Gaile, Senior Producer for Original Content, TV Guide Online

MODERATOR: Ken Pyle, President, Viodi, LLC

11:30-12:00 Networking Break

12:00-12:45 What's next with VOD?
Once touted as a killer app for cable operators the service hasn't been a wild hit. It's a steady performer, but with online movie rental services starting to emerge, what is the future of VOD? Will television and niche content be enough or do consumers require the latest and greatest movies? Every service provider needs a VOD strategy. The question is what is the right one these days?

Evan Young, Director of Broadband Services, TiVo
Lucy Goldenhersh, VP, Distribution, New Technologies, Lifetime Television
Russell Zack , VP of Products, Anystream
Conleth O'Connell, CTO, Vignette Corporation
Toffer Winslow, EVP Sales & Marketing, Choice Stream

Moderator: Adam Guy, Managing Director, Telecommunications and Media, Compete

12:45-1:30 Lunch

1:30-2:00 KEYNOTE - Trust: A Key Enabler of Commerce Past and Future
A thought-provoking talk that examines the role of Trust in enabling new digital content business models. The talk looks at history for examples, and briefly discusses the consequences to IPTV network service providers when trust is being abused. A call to action is issued to the various industries that make up IPTV.

Sheau Ng, VP, Consumer and Broadcast Technology, NBC Universal

2:10 -2:45 Alternative Service Providers:
Competition for service providers is coming from every direction. Now there's cable, satellite, telephone and broadband too. Companies like Joost are aiming to compete as so-called "over-the-top" plays. What are the hurdles as folks like Joost aim to become a competitor to cable and satellite?

Justin Chapweske, CEO & Founder, Swarmcast
Paula Montondo, CEO and Founder, ShortBrain TV

Moderator: Elizabeth Kerton, Managing Director, The Kerton Group

2:50- 3:50 Juggling Content Protection and Digital Rights:
With content cropping up on virtually every conceivable platform, providers need to make sure they have secured the rights. What have been the challenges, surprises and unexpected hurdles in securing rights? And once providers lock up the rights, how can they protect the content from copyright violations? What are new types of content and niche markets that consumers are seeking? What is the impact of user generated content?

Jonathon Beavon, Director, Segment Marketing, NDS
Eric Freund, Product Portfolio Manager, Surewest Communications
Dom Stasi, Chief Technology Officer, TVN Entertainment Corp
Craig Peters, Vice President, Footage & Multimedia, Getty Images
Moderator: Jeffrey S. Litvack, Global Director, New Media Markets, AP Digital

Featured Presentation:
Gavin Ellzey, Partner Manager, Global TME Digital Media, EMC Corporation

IPTV: The Foundation for Sustainable Competitive Advantage in a Converged Media Services Market

3:50-4:20 Networking Break

4:20-5:10 Bridging the TV and the PC:
Apple TV launched officially in the spring and has the potential to be a game-changer in bringing Internet content to the television. Apple TV has already said it will add YouTube content to Apple TV and is also likely to bring movie rentals to the service as well. Apple is not alone though. Microsoft, Vongo, Intel, AOL, Akimbo and many others are working on bringing internet content to the TV.

Scott J. Levine, Director of Product Marketing, AOL Video
Kourosh Taj, Co-President and Head of Programming, No Good TV
Graham Kinahan, Senior Product Marketing Manager, AMD, Inc
Nikhil Chandhok, Product Manager, Video Syndication, YouTube

Moderator: Greg Fawson, President and Principal Analyst, X Media Research

5:20-6:10 Personalized Targeted Ads-How Effective are Interactive Ads?
Satellite and cable providers have made steady inroads in interactive ads in the last few years. DirecTV recently reported that response rates with interactive spots are exponentially higher than with online ads, while Cox continues to line up new advertisers for interactivity across a number of systems. Executives will share data on what's working in ITV.

John Allen , CEO, Digisoft.tv
Hans Fischmann, General Manager of Advanced Media, Charter Media
Jim Hjerpe Kaskade, Co-Founder, President, CEO, Eyespot

Moderator: Ajay Chopra, Venture Partner, Trinity Ventures

6:15-7:30 Networking Reception

DAY 2 - Sept. 26, 2007

8:30-9:00 Registration and Breakfast

9:15-10:00 Analyst Presentations
Economics of Broadband Video
Who will make money and how? What are investment opportunities?

Colin Dixon, IP Practice Manager, The Diffusion Group

10:00-11:00 The Mobile Phone as the Wild Card:
The mobile phone is becoming increasingly important as a connector device. It can bring personalized ads to consumers as well as video. What sort of competitive role will the mobile phone play in the emerging IPTV/Internet TV world, and how will service providers leverage it as they battle for consumers? Mobile Remote, TivoToGo, and more.

Bob Larribeau, Principal Analyst & Co Founder, TelecomView
Patrick Pfeffer, Ph.D., Chief Network Architect, Principal, Detecon Inc.

11:00-11:30 Networking Break

12:00 Conference End